Bonjour and Hello there.
The blank white sheet on the screen has some power, but well, so do these fingertips. I get to the heart of a matter and reveal its truths through resonant, beat-driven storytelling.  

I’ve conceived, written and directed campaigns, editorials, interactive stories and short videos in luxury (LECLAIREUR), food (Danone) and tech (Quantcast). As a producer, I’ve run groundbreaking projects with media giants (Disney/ESPN, Thomson Reuters, Cartoon Network, Dreamworks), and global agencies (Y&R, Interbrand). I’ve even won some awards.

In 2008, I completed the screenwriting program at the French national film school, la Fémis.
Samples of my narrative screenwriting, scripts I’ve written for clients and samples of my writing in French, are all available upon request.

I’ve also brought my own brand from daydream to life. In 2012, I designed a luxury leather apparel collection called The Skin Sessions. It’s timeless. Like leather.

What you’ll see here is a curated selection of my work. Please reach me if you’d like to see more. Most of my recent projects have been branding and strategy related, so they’re hush-hush top-secret NDA’d.

Skills (recap):  
Concepting
Mood 
Creative & Editorial direction 
Scriptwriting
Storytelling
Brand Voice/Identity
Naming
Writing
Editing

Seriously. Just get in touch  :)

I concepted, creative directed and/or produced the selection of videos below...


#conception #writing #creativedirection #production
A new year's greeting for 2019, co-created with Violette Stehli: 



#writing #directing #marketing
I wrote and directed 9 short reportages as well as a trailer for Danone, all part of its global initiative, “One Planet. One Health”. The videos feature Danone employees and their engagement in personal and planet health. Here are 2 of them:





As launch period editor-in-chief of iconic luxury purveyor LECLAIREUR’s website, I defined the site’s voice and oversaw, wrote, conceived, curated and/or creative directed most content through Q1 2016, including the animated logo on all our videos.

#conception #creativedirection #marketing
This is one of several clips we created for the Shigoto Project — 15 of today’s most exciting
emerging designers were each given carte blanche to re-interpret the classic Japanese worker garment, the Shigoto. The project was a collaboration with  Première Vision.



#conception #creativedirection #production #brandedcontent
These stop motion videos are 2 of many I co-creative directed & produced with  Violette Stehli for LECLAIREUR.





#creativedirection #design #production #marketing 
The Skin Sessions Take 1 lookbook, creative directed by me, shot by Sioux Nesi.



#conception #creativedirection #production
Quantcast was looking to get the word out about the camaraderie, diversity and fun that infuses the company. Mike Sugrue and I came up with this.

...and I wrote the pieces shown here, as well as numerous others available upon request.

#brandedcontent #strategy #editorial #digitalmedia
Creating a compelling story from piles of research is one of my great pleasures. It’s even better when the client asks to be challenged, to learn things that may disrupt what they know. Below are excerpts from two emerging trend interactive stories I’ve written for Danone.

#brandedcontent #editorialdirection #writing
Excerpts from some of my fave pieces written for LECLAIREUR — the full pieces + more long-form writing are available upon request. 

#conception #copywriting #advertising
Quantcast is an ad tech company with both B2B and B2C communications. As the retained house creative, I worked on numerous projects for them solo as well as with brand consultancy Pluperfect, including this  campaign based on the “psychic” behavior of Quantcast’s machine-learning algorithm. I conceived and wrote the lines — our “Scarf guy” won Honorable Mention from AdAge in its 2014 B2B Best awards. The cover wraps we ran in AdAge (further down) were rooted in the same concept.

#brandedcontent #storytelling #writing
Airbnb has this super Stories rubrique that shares tales about hosts and guests.
Here is 1 of the 13  I wrote.